In the beginning of 2007, my clients asked me what would the legal market become if foreign law firms could practice law in Brazil.

As everyone already knows, that hasn’t happened yet. This concern was shared by many, but it was concentrated in the large offices on the Rio-São Paulo axis. The latter particularly.

Technological transformation is here, Legal Operations is flying in the in-house environment, the Big Four companies provide outstanding services on the sector’s project management fronts and Lawtechs are moving towards bringing legal intelligence like we’ve never seen.

But there is an invasion that no one is talking about, post-pandemic, which is the STRONG arrival of law firms considered “regional” in the São Paulo market.

Former regional, now full service, these projects have been showing a huge attractiveness, not only for clients willing for alternatives, but also for professionals who seek change, without losing balance.

Countless partners have pursued this movement, leaving aside the concept of “faria limer” and embracing new visions of doing business, with greater autonomy and protagonism.

They are from Minas Gerais, Rio Grande do Sul, Bahia, Paraná and also from Pernambuco.

Solid, modern structures with governance.

Just put your face to the window. The door is opened.